Alicia New

The Waymaker Project is a year-long live music series hosted by Holla Holler Studios, celebrating the artists who have paved the way for emerging musicians in our region.

Each featured artist will host a dedicated weekend at Holla Holler Studios, curating nights of live music and spotlighting talented upcoming performers. These Waymakers are mentors, trailblazers, and community builders—artists who open doors so others can step onto the stage.